Trusted Choice Survey: How Agents Are Adapting to the Hard Market
Client communication, retention, technology and team morale are among agents’ top priorities in adapting to the hard market.
Client Retention
AN Radio: Cold Calls Today, Warm Calls Tomorrow with Max Revenue and Micah Salas
As producers in the trenches of the hard market, Revenue and Salas share sales strategies and advice for the often-grueling process that goes into building a book of business from scratch.
8 Ways to Use QR Codes in Marketing and Customer Experience
From generating a digital business card to providing automated directions to a location through Waze or Google Maps, QR codes can be used in so many ways, which means the opportunities for independent agents are growing.
How to Turn Agency Critics into Agency Advocates
Using and understanding the net promoter score (NPS) metric can help you take a proactive approach to account management.
AN Radio: Navigating Client Communications in a Hard Market
Kelly Donahue-Piro, owner of Agency Performance Partners, sits down with two experienced agency presidents to share advice for how to interact with clients in the hard market.
3 Resources to Manage Customer Relationships
Having the tools to help expand the agent-client relationship and being able to employ them properly ensures the best chance of building customer loyalty and receiving referrals.
Take It from Grandma: Send a Card and Watch Your Agency Grow
How handwritten cards can increase your agency’s retention rates.
Building Your Book of Advocates
Producers need to leverage their relationships to build advocates who can help them forge new customer relationships. Here are the three types of advocates and how to build them.
4 Ways to Defuse Stressful Situations with Clients
Handling challenging client conversations comes with the territory when working as a customer service agent. Here are four strategies to create a better experience.