Keeping a Human in the Loop Remains Crucial to Insurance Buyers as They Accept AI Tools
A new Big “I” survey finds consumers embrace AI-powered service but still want the expertise and guidance of a dedicated human insurance agent.
Client Communication
A Reason to Call: How to Use Marketing Engagements to Uncover Policy Sales
Many agencies struggle with marketing because they aren’t sure what results they are hoping for. A good way to think of digital marketing campaigns is as a tool your agency uses to create simple conversations.
How Independent Agents Can Use Analytics to Boost Sales and Strengthen Client Relationships
Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.
4 Ways to Boost Your Website’s Visibility With Title Tags and Meta Descriptions
Tips to make sure your website appears in the sea of search results on Google and any other search engine.
8 Ways Automated SMS Is Redefining Sales and Marketing Strategies
Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.
Texting Is the Next Frontier of Insurance Communications
People constantly check their devices for notifications, and there are only a handful of moments in the day when most people aren’t within reach of their phones.
7 Investments to Fuel Remote Insurance Sales and Client Management
Technology is reshaping insurance sales and client management, providing new opportunities for success for insurance professionals.
5 Tips to Move Your Sales from Good to Great
Climbing from good to great starts with an unshakable belief in yourself and a non-negotiable commitment to elevating your results.
The Business of People: 5 Ways to Be More Likeable
The most powerful way to position yourself better is by being likeable.
Building Your Book of Advocates
Producers need to leverage their relationships to build advocates who can help them forge new customer relationships. Here are the three types of advocates and how to build them.
