Independent Agents Are Past AI Hype—Now Comes the Hard Part
Here are four takeaways about where artificial intelligence (AI) stands in the independent agency channel, and what agents need to do next.
Client Communication
How Independent Agents Can Use Analytics to Boost Sales and Strengthen Client Relationships
Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.
Marketing Basics Haven’t Changed, But Delivery Has
Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.
How to Build a Winning Digital Strategy that Doesn’t Leave Grandma Behind
The pandemic has forced agencies to go digital, and a balance is needed to move forward by appealing to digitally-savvy audiences without alienating more traditional customers.
