Auto

New Big “I” survey reveals that only 3 in 10 Americans (31%) review or shop for insurance each year, with many waiting until premiums increase, major life changes occur, or coverage issues arise.

Throughout the year, the Big “I” and Independent Agent magazine have been hard at work, examining emerging market trends and helping you be there for your clients with the latest insights.

While many insurers have filed for rate decreases in 2025, many customers have yet to feel the effects of those decreases, with 44% of auto insurance claimants reporting a price increase in the past 12 months.

The increase in auto insurance shopping is prompted by soaring auto insurance costs, with a 22.2% year-over-year increase in the average cost of auto insurance through the end of February.

As auto insurance shopping rates rose during the fourth quarter of 2023, carrier retention rates dropped.