Personal Lines

From the Front Lines: Homeowners

Independent agent Erin Schaaf writes homeowners insurance in coastal areas. “One of the biggest challenges we face is the introduction of wind/hail, named storm and hurricane deductibles,” she says. “They’re difficult for customers to understand, especial

4 Conversation Starters for Selling a Personal Umbrella

Nobody is requiring your clients to purchase a personal umbrella policy, which makes it unlikely that they’ll ask you about the coverage. Here are four ways to start the conversation—and keep returning to it.

From the Front Lines: Personal Umbrella

Independent agent Priya Arora finds that many of her clients think they don’t need the added protection that a personal umbrella provides. “They don’t like to think about lawsuits, but they need to be educated about the risk,” she says.

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