ACT

While 73% of independent agents say their customers expect a fully digital experience, 91% report an increase in customers’ desire to speak to an agent when they have questions.

Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.

The pandemic pushed many agents to adopt technology quicker than they had planned. Here’s a look at how and why every workflow and process can be automated to create greater efficiency and value for both the agent and insured.

Through online marketing funnels agencies can measure how they are being perceived, what types of people they are reaching, why they became clients and how their clients want to interact with them. Here are three steps to supercharge this framwork.

Spike Lipkin started Newfront INsurance after feeling frustrated by the buying process. “I remember thinking, ‘here’s a product that is integral to our economy and it’s a totally broken customer experience,'” he explains.

Agents and brokers must continue to react to the changing trends in the insurance sector to thrive. Here are three strategies to use digital marketing to connect with consumers.

The pandemic has forced agencies to go digital, and a balance is needed to move forward by appealing to digitally-savvy audiences without alienating more traditional customers.

How robotic process automation can unlock the potential of human employees.

In the face of a cyberattack, agents and brokers are presented with a double-edged sword: business interruption costs and reputation loss on one side, and regulatory requirements on the other.

Customer expectations are changing rapidly, and digital transformation is critical to keeping pace. Here are three ways agents can think more digitally to prepare for this changing tide.