ACT

Everyone in insurance talks about growing distribution. But the gap between wanting more producers and actually activating them fast is where agencies lose ground — and talent. 

Artificial intelligence (AI) is not removing agents from the equation. It’s reshaping how customers approach insurance, how work gets done and where agents create the most value.

Without a framework to guide decision-making, escalation and accountability, even the most promising AI initiatives risk stalling—or worse, creating hidden exposure.

Here are three practical ways agents can use AI for promotion without feeling overwhelmed or losing control.

On this episode of Agency Nation Radio, Will Jones, editor-in-chief of Independent Agent magazine, interviews Luke Bills, president of independent agent distribution at Liberty Mutual. 

On this episode of Agency Nation Radio, Kasey Connors, executive director of the Big “I” Agents Council for Technology (ACT), dives into one of the most important themes from the 2026 Tech Trends Report: digital relevance in an artificial intelligence (AI)-driven world. 

As organizations move beyond experimentation, AI is beginning to reshape the underlying workflows that power insurance operations. The shift is less about adding another tool to the stack and more about fundamentally rewiring how work gets done across the industry.

The vast majority of law firm professional liability policies do not have express AI exclusions. This is particularly important as law firms increasingly rely on AI applications.

In this Q&A series, Independent Agent magazine and the Big “I” Agents Council for Technology spotlights women in InsurTech.