williamjones

A Craft Approach to Independent Agency MarTech

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

Agency Nation Meets: Graham Blackwell

Blackwell is responsible for Applied Systems’ strategic growth business units, including Ivans, EZLynx and Applied Pay, as well as Applied’s corporate financial functions.