williamjones

Best practices agencies know spread per employee is important. But there’s more where that came from. Here are the other performance metrics that deserve your attention.

Your agency is sitting on a gold mine of analytics. But what to do with it? Start by defining what you want to know.

Are you so focused on sales results you’re ignoring what your producers are actually doing? Here’s how to measure the performance benchmarks that really count.

Many agencies are starting to expand their business reach beyond the confines of one metropolitan area. Here’s how to make sure your right hand knows what your left hand is doing.

While major cyber crimes against large retailers like Target and Neiman-Marcus tend to receive all the ink, small businesses are actually the easiest prey. Are you taking advantage of this growing sales opportunity?

Even without a formal SEO plan, every marketer should consider a few key points to help firm up ranking results for the agency website.

How do consumers benefit from doing business with a Best Practices agency? Doug Wiles says what’s relevant to the industry sometimes conflicts with public perception of agency performance.

Hanna Ogle resisted the lure of the ocean for the deeper mysteries of insurance and found her happy work/life balance before she turned 40.

By: Volume 111, No. 8

Two trends—demographic and lifestyle—offer important personal lines insight for independent agents. And both can lead you to new business.