williamjones

Trigger-event marketing leverages events as a source of content for reaching prospects and clients.

Maximize the impact of your outreach with these tips to find the right people and lead them to action.

Get insight and motivation with these three key numbers.

With so many people involved in the decision-making process, building rapport, understanding motivations and deciphering who is friend or foe can be challenging.

This strategy helps producers collaborate with prospects by providing them insights with the goal of helping them make better, more informed decisions.

In every commercial insurance transaction, there is a buyer and a seller working towards the common goal of protection for a risk. Too often this transaction is flawed. Here’s some reasons why.

Producers need to leverage their relationships to build advocates who can help them forge new customer relationships. Here are the three types of advocates and how to build them.

Don’t defer opportunities to build rapport and demonstrate value during uncertain times. Here are three principles to keep your sales pipeline from eroding.

To prevent buyer confusion, selling teams must come to the table with a unified goal in mind. Here are three ways to focus the team to create a successful experience.

How can brokers effectively build meaningful rapport in our current environment? Here are three tips to consider.