It’s often said that “there’s nothing new under the sun.” For those with some longevity in the insurance industry, it’s more than a phrase; it’s somewhat of a truism. With the recent upheaval in the financial markets, many life insurance producers found t
Back Away from the BudgetSmall businesses are consistently challenged with how to best market products and services in a world where they always feel the big guys can outspend them and out brand them. Truth be told every brand—even the biggest ones (even
By: Volume 107, No. 3
Marketing is taking on a whole new meaning as social media sites change the way agencies get the word out.
All you have to do is look around to know that brands are powerful. In fact, most people are so loyal to certain brands they stick with them for life. If brand-name products can evoke that kind of loyalty, why can’t people?…
$18.6 billion per year—that’s how much small business owners will pay in additional taxes next year if Congress doesn’t act.The Big “I” strongly opposes any effort to raise taxes on individuals and small businesses and is very concerned that the 2001 an
Spring was in the air, along with enough pollen to choke a horse. With Aunt Edna’s Christmas fruitcake still sitting heavy in my gut, I decided to go to the nearby middle school to run around the track.Many would not guess by looking at me, but I was quit
Let’s just get the most important thing out of the way first. My New Orleans Saints won the Super Bowl! It must have been a very cold day somewhere in the center of the earth when that seemingly impossible event happened. If the Saints can be the world
One of the most common coverage disputes the Big “I” Virtual University receives involves what constitutes “surface water” and, thus, is excluded by most property policies. The VU has looked at everything from Wikipedia to case law, and insurers still can
It seems today when many property-casualty personal lines insurance companies grow up, they wish to become a direct to the consumer (DTC) marketer—a mini-lizard with a local accent. Yet, the DTC model is an industrial centralized model conceptualized in t