Moving a book of business can protect client relationships, strengthen carrier partnerships and improve agency profitability. However, that can only be achieved when the strategy is clear and the execution is disciplined.
When you start with someone when they’re small and grow with them, they often become fiercely loyal because they remember who showed up for them.
Kenneth Harper’s passion for servant leadership is what drew him to the insurance industry—and to the political arena. It’s also what prompted him to attend the inaugural Insurance Campaign Institute.
Here’s how independent insurance agents are prioritizing low-tech interactions for high-impact payoffs in marketing, sales and customer service.
Relationships have always been at the heart of Doris Zampella’s approach to insurance. As president of EAB Insurance Group, she has built her agency around personalized service and community ties.
With commercial lines competition intensifying, the onus is on independent agents to present the best picture of a client’s risk.
Miles Lee, the winner of the 2025 Young Agent Of The Year Award, reflects on making an impact.
This moment calls for disciplined, consultative leadership. Here are four ways to do it.
The gap between agency size and operational maturity is often where owners get stuck.
Jackson Rollo did not grow up dreaming of insurance. But like many second-generation leaders, once he found his way into the business, he stayed because of the relationships, responsibility and real impact independent agents can have in their communities.
