Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.
Blackwell is responsible for Applied Systems’ strategic growth business units, including Ivans, EZLynx and Applied Pay, as well as Applied’s corporate financial functions.
Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.
Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.
Take a cue from the athletes who captivated the world this summer with four ways to score a perfect 10 when integrating technology into your agency.
In the last decade, the concept of social media automation has emerged as a game-changer in enhancing online presence and maximizing reach.
People constantly check their devices for notifications, and there are only a handful of moments in the day when most people aren’t within reach of their phones.
From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.
The global tech outage highlights vulnerabilities in business continuity planning, cyber liability insurance and technology partners.
By embracing InsurTech, smaller agencies can keep pace with the evolving insurance landscape and gain a competitive edge.
