For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.
As an independent insurance agent—whether you’re a solo practitioner, a small business or a growing large agency—strong PR can help you connect with your audience, protect your reputation and stand out in a crowded world.
Here’s what clients value most from their insurance agents, according to a ClientCircle study.
Consumers want to place their business with companies that care. Here’s why your agency should be visible and vocal about community involvement.
From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.
If your customers are happy with your agency, why aren’t they referring more people?
Here are five questions to help agencies generate referrals and achieve organic growth through a consistent pipeline of new prospects.
From creating a professional website to building an email list, digital marketing strategies have become more of a task than a strategy.
Here’s what you need to know to build a self-propelling customer experience model.
Producers need to leverage their relationships to build advocates who can help them forge new customer relationships. Here are the three types of advocates and how to build them.
