Marketing

With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.

Fribourg’s experience working in a cybersecurity distributor startup firm led to the creation of BlueZone Cyber Solutions, which combines expertise in both insurance and cybersecurity.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.

In a world driven by technology and convenience, customers expect to access all types of services through their phones. And consumers with insurance policies are no exception. 

Cybercriminals like to target small businesses’ social media accounts—here’s how to keep your accounts safe.

When harnessed properly, the potential for insurance agents to utilize artificial intelligence in their marketing strategies is immense.

Through industry consolidation and collaboration, it is becoming easier to stay on top of digital marketing trends.

Whether your website needs a redesign or you’re planning on changing platforms, here’s a quick checklist to create a great website.