Sales and Marketing Strategies for Insurance Agencies

News
News
News, Updates and more
Stay informed with the latest updates shaping the independent agent channel. From policy changes to tech breakthroughs, we bring you the insights that matter—so you’re always a step ahead.
Read all News
On the Hill
The latest on legislative and regulatory issues—straight from Capitol Hill.
Research & Trends
Stay ahead of the curve with insightful data and emerging trends.
Announcements
The latest updates from the Big “I” and industry partners.
InsurTech
The latest innovations transforming insurance technology and agent tools.
Legislation to Curtail Third-Party Litigation Funding Advances
November 20, 2025
Government Shutdown Ends as NFIP Retroactively Reauthorized
November 13, 2025
InsurPac Hits $1 Million and Has Sights Set on a Record Year
October 30, 2025
Consumers Agree Legal System Abuse Drives Up Insurance Costs, Prompting Demand for Reform
November 19, 2025
Severe Convective Storms Lead Concerns for Insurers
November 19, 2025
Privacy Litigation Risk Grows ‘Substantially,’ According to Coalition Report
November 12, 2025
Strategies
Strategies
Practical guidance to help independent agents strengthen every aspect of their business. Whether it's streamlining daily operations or building a high-performing team, stay one step ahead.
Agency Operations
Strengthen the foundation of your agency's day-to-day operations.
HR & Staffing
Attract, develop, and retain top talent while building a strong culture.
Legal & Compliance
Stay current with regulations and minimize risk through actionable strategies.
Sales & Marketing
Grow your book with proven techniques for outreach, engagement and retention.
Technical Knowledge
Sharpen your understanding of coverages and industry best practices.
Technology & Tools
Leverage modern tech solutions to streamline processes, enhance service and stay competitive.
Latest Posts
From Burnout to Breakthrough: How AI-Powered Risk Intelligence Helps Agencies Refocus on Hero Work
November 17, 2025
6 Strategies for Overcoming AI Analysis Paralysis in Your Insurance Agency
November 17, 2025
Can a BOP Have Business Income Coverage Without Building Property Coverage?
November 14, 2025
How to Escape Burnout and Boredom and Start Growing Again
November 12, 2025
How Claims Innovation Is Redefining the Customer Experience
November 12, 2025
Markets
Markets
Personal LInes
Auto
Classic Cars
Affluent
More Personal Lines
Homeowners
Flood
Life
Commercial Lines
Specialty
E&S
Builders Risk
More Commercial Lines
Professional Liability
Workers Comp
Cyber
Podcasts
Podcasts
Agency Nation Radio
Agency Nation Radio is where insurance professionals step up to the mic and share real, unscripted stories about leadership, technology, marketing, success and even failure—the experiences that shaped their careers.
From Main Street USA to the pages of Independent Agent, these are the stories that inform, inspire, and connect our industry.
listen up
latest Episodes
Legal System Abuse: Rising Costs for Insurance
November 19, 2025
Finding a Balance Between Work, Family and the Big ‘I’ With Dallas Ross
November 5, 2025
Exploring AI: Optimizing AI Usage
October 22, 2025
Viewpoints
Viewpoints
Viewpoints
Exclusive interviews, expert opinions, and firsthand insights from independent agents, industry thought leaders, and innovators shaping the future of insurance.
More viewpoints
From the Front Lines: HOA Insurance
Viewpoints
Agency Nation Meets: Lorraine Jeckells
Viewpoints
From the Front Lines: Health Care
Viewpoints
Agency Nation Meets: Colby Tunick
Viewpoints
Magazine
Magazine
Independent Agent Magazine
Independent Agent magazine is the authoritative source of information for professionals who sell insurance for independent agencies and is a Big "I" member benefit

Members can log in with their Big "I" credentials to read the latest edition in full. Not a member? Here’s a reason to join.
Become A Member
Never Miss an Issue
Issue archive
Stress Fracture: Identifying and Preventing Burnout at Independent Agencies
November 1, 2025
November HIghlights
Articles in this issue.
3 Questions to Confirm Who Owns Your Agency’s Data
November 1, 2025
Personal Lines Telematics Moves
Beyond Auto—Into Homeowners
November 1, 2025
Declaration of Independents: Dallas Ross
November 1, 2025

AN Radio: From Brooklyn to Broker with Jason Rodriguez

August 9, 2023

Meet Jason Rodriguez, who is on a mission to make insurance not just a profession, but an opportunity for others through a franchising model.