Sales and Marketing Strategies for Insurance Agencies

News
News
News, Updates and more
Stay informed with the latest updates shaping the independent agent channel. From policy changes to tech breakthroughs, we bring you the insights that matter—so you’re always a step ahead.
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On the Hill
The latest on legislative and regulatory issues—straight from Capitol Hill.
Research & Trends
Stay ahead of the curve with insightful data and emerging trends.
Announcements
The latest updates from the Big “I” and industry partners.
InsurTech
The latest innovations transforming insurance technology and agent tools.
Trump Takes Aim at State Regulation of AI
December 18, 2025
The Hill Names Big ‘I’ Leader Among Top Lobbyists for 2025
December 11, 2025
Legislation to Curtail Third-Party Litigation Funding Advances
November 20, 2025
Insurance Consumers Divided Over AI Use, Want Agent Involvement
January 7, 2026
5 Predictions for the Insurance Industry in 2026
December 17, 2025
What Employers Can Expect: State Requirements for Paid Leave and Time Off
December 17, 2025
Strategies
Strategies
Practical guidance to help independent agents strengthen every aspect of their business. Whether it's streamlining daily operations or building a high-performing team, stay one step ahead.
Agency Operations
Strengthen the foundation of your agency's day-to-day operations.
HR & Staffing
Attract, develop, and retain top talent while building a strong culture.
Legal & Compliance
Stay current with regulations and minimize risk through actionable strategies.
Sales & Marketing
Grow your book with proven techniques for outreach, engagement and retention.
Technical Knowledge
Sharpen your understanding of coverages and industry best practices.
Technology & Tools
Leverage modern tech solutions to streamline processes, enhance service and stay competitive.
Latest Posts
Rounding Up: Overcoming the Service Team’s Objections About Account Rounding
January 7, 2026
Make Sure Your Marketing Doesn’t Become Exhibit A
December 29, 2025
5 Ways to Prepare Commercial Property for Winter
December 15, 2025
Private Equity in Insurance: What Independent Agencies Need to Know
December 10, 2025
Securing Trust: Best Practices for Keeping Clients’ Data Secure
December 3, 2025
Markets
Markets
Personal LInes
Auto
Classic Cars
Affluent
More Personal Lines
Homeowners
Flood
Life
Commercial Lines
Specialty
E&S
Builders Risk
More Commercial Lines
Professional Liability
Workers Comp
Cyber
Podcasts
Podcasts
Agency Nation Radio
Agency Nation Radio is where insurance professionals step up to the mic and share real, unscripted stories about leadership, technology, marketing, success and even failure—the experiences that shaped their careers.
From Main Street USA to the pages of Independent Agent, these are the stories that inform, inspire, and connect our industry.
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latest Episodes
Independent Agent Magazine Reviews the Biggest Stories of 2025
December 18, 2025
Agency, Career and Coastal Growth With Kelley Carter
December 3, 2025
Legal System Abuse: Rising Costs for Insurance
November 19, 2025
Viewpoints
Viewpoints
Viewpoints
Exclusive interviews, expert opinions, and firsthand insights from independent agents, industry thought leaders, and innovators shaping the future of insurance.
More viewpoints
From the Front Lines: Commercial Auto
Viewpoints
Agency Nation Meets: Emily McGinn
Viewpoints
From the Front Lines: Surety Bonds
Viewpoints
Agency Nation Meets: Jamie Behymer
Viewpoints
Magazine
Magazine
Independent Agent Magazine
Independent Agent magazine is the authoritative source of information for professionals who sell insurance for independent agencies and is a Big "I" member benefit

Members can log in with their Big "I" credentials to read the latest edition in full. Not a member? Here’s a reason to join.
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Issue archive
7 Unwritten Rules for Running an Independent Insurance Agency
January 1, 2026
January HIghlights
Articles in this issue.
Meet 7 Best Practices Agencies
January 1, 2026
2026 Is the Year of the COO
January 1, 2026
5 Predictions for the Insurance Industry in 2026
December 17, 2025
Declaration of Independents: Will Canterbury
January 1, 2026

Big ‘I’ Members Recognized in 2025 Agent for the Future Awards

December 18, 2025

Liberty Mutual awarded four Big “I” members for embracing innovative technologies, bringing value to their customers and empowering their employees.

From Burnout to Breakthrough: How AI-Powered Risk Intelligence Helps Agencies Refocus on Hero Work

November 17, 2025

In a relationship-driven industry, technology’s greatest value lies in giving people more time to do what only they can: advise, connect and build trust.