Sales and Marketing

With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.

Artificial intelligence (AI) is transforming how independent agents operate, freeing agents to focus on having meaningful client conversations and providing strategic advice.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

In the last decade, the concept of social media automation has emerged as a game-changer in enhancing online presence and maximizing reach.

Email automation can help your agency reach the right audience at the right time with relevant content, contributing to new business and long-term customer satisfaction.

Technology is reshaping insurance sales and client management, providing new opportunities for success for insurance professionals.

For agents, roadside assistance policies offered by carriers present an opportunity to deliver a superior level of service and support to auto clients.

Build your offering on flexible solutions that drive long-term loyalty via personalized service and quick responses to evolving needs.

Through online marketing funnels agencies can measure how they are being perceived, what types of people they are reaching, why they became clients and how their clients want to interact with them. Here are three steps to supercharge this framwork.