Trusted Choice® Launches Evolving Market Toolkit
The toolkit helps Big “I” member agencies navigate new market headwinds with updated strategies for client communication, renewal and retention, and operational efficiency.
Client Retention
For Better Retention, Start in the Community
Agencies with the highest client retention are also the ones most likely to be giving back to their communities. Here’s how to build your community presence.
Only 3 in 10 Americans Review Insurance Annually
New Big “I” survey reveals that only 3 in 10 Americans (31%) review or shop for insurance each year, with many waiting until premiums increase, major life changes occur, or coverage issues arise.
3 Ways to Make Sure Your Marketing Reaches the Right Prospects in 2026
For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.
How Independent Agents Can Use Analytics to Boost Sales and Strengthen Client Relationships
Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.
Customer Retention: What Keeps Clients Happiest?
Here’s what clients value most from their insurance agents, according to a ClientCircle study.
8 Strategies for Improving Client Retention
Keeping an existing client is far more cost-effective than chasing down a new one. But with more competition and less opportunity for face-to-face contact with customers, how can you stay top of mind?
3 Strategies to Win Customer Trust in a Hard Market
Independent agents can transform how customers perceive value in insurance, guiding them through a challenging and evolving market.
3 Ways to Rebuild Customer Experiences
The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.
Big ‘I’ Expands Trusted Choice® Hard Market Toolkit
The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.
