Only 3 in 10 Americans Review Insurance Annually
New Big “I” survey reveals that only 3 in 10 Americans (31%) review or shop for insurance each year, with many waiting until premiums increase, major life changes occur, or coverage issues arise.
Client Communication
3 Ways to Make Sure Your Marketing Reaches the Right Prospects in 2026
For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.
How Independent Agents Can Use Analytics to Boost Sales and Strengthen Client Relationships
Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.
Customer Retention: What Keeps Clients Happiest?
Here’s what clients value most from their insurance agents, according to a ClientCircle study.
3 Strategies to Win Customer Trust in a Hard Market
Independent agents can transform how customers perceive value in insurance, guiding them through a challenging and evolving market.
3 Ways to Rebuild Customer Experiences
The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.
Big ‘I’ Expands Trusted Choice® Hard Market Toolkit
The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.
AN Radio: Putting Service in the Spotlight with Ashley Stafford
Ashley Stafford, insurance advisor at Williams Insurance Agency in Rehoboth Beach, Delaware, always strives to “turn challenges into opportunities and prioritize exceptional customer service,” she says.
Young Agents Take On the Hard Market: Marketing and Communication Tactics
In the latest installment of a special bonus podcast series from the Big “I” national Young Agents Committee (YAC) and Trusted Choice®, a panel focuses on marketing strategies in today’s marketplace.
3 Ways Roadside Assistance Maximizes Agent Success
For agents, roadside assistance policies offered by carriers present an opportunity to deliver a superior level of service and support to auto clients.
