Client Communication

In a world driven by technology and convenience, customers expect to access all types of services through their phones. And consumers with insurance policies are no exception. 

Having the tools to help expand the agent-client relationship and being able to employ them properly ensures the best chance of building customer loyalty and receiving referrals.

Build your offering on flexible solutions that drive long-term loyalty via personalized service and quick responses to evolving needs.

Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.

Agents and brokers must continue to react to the changing trends in the insurance sector to thrive. Here are three strategies to use digital marketing to connect with consumers.

The pandemic has forced agencies to go digital, and a balance is needed to move forward by appealing to digitally-savvy audiences without alienating more traditional customers.

With COVID-19 increasing online traffic, it’s more important than ever to ensure your website is accessibility-compliant with the Americans with Disability Act. Use these resources to be proactive about compliance.