Client Communication

The leaders who excel in the age of artificial intelligence (AI) will be those who lean harder into the human touch when it matters most.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

In a world driven by technology and convenience, customers expect to access all types of services through their phones. And consumers with insurance policies are no exception. 

Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.

Agents and brokers must continue to react to the changing trends in the insurance sector to thrive. Here are three strategies to use digital marketing to connect with consumers.

The pandemic has forced agencies to go digital, and a balance is needed to move forward by appealing to digitally-savvy audiences without alienating more traditional customers.