Agency Management Systems (AMS)

A Craft Approach to Independent Agency MarTech

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

5 Ways Agents Can Compete Against Direct Carriers

Direct carriers are a strong competitive force, slashing prices and selling customers on price alone. Here are five ways independent agents can step up to the challenge and grow their agencies.