Issue Highlights – August 2021

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Articles in this issue.

Why Localized Marketing Is Your Secret Weapon

It’s easy to think that in order to compete with large companies, independent agents must also increase their marketing budget. Here’s why spending more or marketing isn’t the solution.

Declaration of Independents: Annie Hanna Engel

Annie Hanna Engel. president and chief operating officer of Howard Hanna Insurance Services Inc.—the largest real estate company-owned insurance provider in the country—is pairing an independent agent with every real estate transaction.