JD Power and Big ‘I’ Release the 2026 Independent Agent Satisfaction Study
Agents place high value on carriers that interact with them as a partner rather than a vendor, with 48% of agent-carrier relationships meeting the partner criteria.
Agents place high value on carriers that interact with them as a partner rather than a vendor, with 48% of agent-carrier relationships meeting the partner criteria.
On this episode of Agency Nation Radio, Will Jones, editor-in-chief of Independent Agent magazine, chats with Kristina Witzling, executive vice president from Zeldis Research, to unpack the results of the 2026 Agency Universe Study.
The independent agency channel maintains a strong position amid improving underwriting results.
The study tracks agent sentiment across multiple categories, including ease of doing business, communication practices and claims handling.
July started with a bang as the Big “I” secured important wins for independent insurance agencies in the “One Big Beautiful Bill.” And despite mixed results for the property & casualty market, the Big “I” 2025 Market Share Report, showed the independent agency channel is holding steady.
The Big “I” 2025 Market Share Report shows that independent agencies place 61.5% of all U.S. property & casualty insurance, a clear sign of the channel’s continued strength.