Viewpoints

Here are four takeaways about where artificial intelligence (AI) stands in the independent agency channel, and what agents need to do next.

Jackson Rollo did not grow up dreaming of insurance. But like many second-generation leaders, once he found his way into the business, he stayed because of the relationships, responsibility and real impact independent agents can have in their communities.

As organizations move beyond experimentation, AI is beginning to reshape the underlying workflows that power insurance operations. The shift is less about adding another tool to the stack and more about fundamentally rewiring how work gets done across the industry.

Rob Bourne is the senior vice president and general manager of EZLynx, bringing strategic insight and proven expertise in scaling innovative technology solutions.

Colby Tunick is the founder and CEO of ReFocus, which is building the driverless car of insurance servicing.

“It’s all about embracing artificial intelligence (AI),” says young agent Audriana Misic. “Not to replace people but to make what we do more efficient and effective.”

“It’s on us to understand what opportunities technology provides our industry to be more efficient and grow at a faster rate than generations before us,” says young agent Ryder Roberts.

When Michelle O’Connor and her husband started their insurance agency 25 years ago, they knew from the very beginning that joining the Independent Insurance Agents of North Carolina was a must.