SEO

Consumers are increasingly turning to artificial intelligence (AI) to search for answers to insurance questions and find independent insurance agencies.

For independent agents, local, authentic imagery is one of the few marketing advantages captive carriers and national insurers can’t copy

Will Canterbury is an entrepreneur in the truest sense. From running a lawn care business to pursuing a music career to selling furniture, Canterbury has done it all.

Tips to make sure your website appears in the sea of search results on Google and any other search engine.

With LinkedIn’s recent and ongoing algorithm changes, here are six tips to adjust your posts to drive engagement and outcomes.

If you’re still relying solely on Google for your agency’s search visibility, you might want to rethink your strategy. Social media is quickly becoming the new search engine for the next generation.

Your website is more than a page on the internet—it’s your digital front door and the first impression many prospective clients have of your business.

By Mia McGowan ​For many insurance customers, the first encounter they have with your agency is through your website. This initial impression sets the tone for your relationship with potential clients. A strong, easy-to-navigate website not only highlights the professionalism of your agency but can also help build trust. By focusing on user-friendly navigation, you can increase…

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.