Sales

Trigger-event marketing leverages events as a source of content for reaching prospects and clients.

Challenge yourself to become a better producer. Here’s part two of a list of 22 ways to make 2022 your most successful year yet.

The end of the year is the perfect time to set goals for the year ahead. Here’s part one of a list of 22 ways to make 2022 your most successful year yet.

Maximize the impact of your outreach with these tips to find the right people and lead them to action.

Get insight and motivation with these three key numbers.

With so many people involved in the decision-making process, building rapport, understanding motivations and deciphering who is friend or foe can be challenging.

The most powerful way to position yourself better is by being likeable.

Selling to a team of buyers is nuanced and often requires the seller to facilitate a number of small decisions and agreements that advance the process and align buyers.

Here’s what you need to know to build a self-propelling customer experience model.

Direct carriers are a strong competitive force, slashing prices and selling customers on price alone. Here are five ways independent agents can step up to the challenge and grow their agencies.