Sales and Marketing

How are shifting trends impacting independent agents’ personal lines strategies? And what do clients want from their insurance relationships? Here are seven trends for the future of personal lines insurance.

Will Canterbury is an entrepreneur in the truest sense. From running a lawn care business to pursuing a music career to selling furniture, Canterbury has done it all.

In a relationship-driven industry, technology’s greatest value lies in giving people more time to do what only they can: advise, connect and build trust.

People expect fast, seamless experiences when it comes to everything, including insurance. Are your carrier partners evolving to meet your customers’ expectations?

The right artificial intelligence (AI) solutions can streamline day-to-day tasks, save time and help you stay laser-focused on your clients.

The leaders who excel in the age of artificial intelligence (AI) will be those who lean harder into the human touch when it matters most.

There are hundreds of clever ways that independent agency professionals across the country are investing the regained time. Across them all, one thing is clear: The extra hour is always time well spent.

“It’s all about embracing artificial intelligence (AI),” says young agent Audriana Misic. “Not to replace people but to make what we do more efficient and effective.”

“It’s on us to understand what opportunities technology provides our industry to be more efficient and grow at a faster rate than generations before us,” says young agent Ryder Roberts.

From the long-lasting impact of the pandemic to the turmoil of the hard market, personal lines consumer preferences are shifting. Here’s how independent agents can keep up.