Leverage Technology to Transition From Personal to Commercial Lines
With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.

With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.
Through online marketing funnels agencies can measure how they are being perceived, what types of people they are reaching, why they became clients and how their clients want to interact with them. Here are three steps to supercharge this framwork.