For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.
As an independent insurance agent—whether you’re a solo practitioner, a small business or a growing large agency—strong PR can help you connect with your audience, protect your reputation and stand out in a crowded world.
Consumers want to place their business with companies that care. Here’s why your agency should be visible and vocal about community involvement.
Small Business Saturday is a great time to use the Trusted Choice® “Choose Local” campaign to underscore the importance of local businesses and the need for small businesses to have adequate coverage.
In this episode of Agency Nation Radio, two independent insurnace agents reflect on their shared history of giving and how it brought them together as friends.
