Branding

On this episode of Agency Nation Radio, Will Jones, editor-in-chief of Independent Agent magazine, interviews Luke Bills, president of independent agent distribution at Liberty Mutual. 

The transition to a single brand is designed to strengthen the company’s ability to serve and invest in independent agents for the long term.

eight do’s and don’ts of headshots to help you make the most of your visual handshake

For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.

Everyone gets jazzed about customer branding. But it really begins with the brand inside your four walls: your culture.

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

How do you share who you are and what your business stands for? It comes down to purpose.

Having an effective web presence is critical for every kind of small business, but particularly for independent agents who rely on sales leads and word-of-mouth referrals. Here are some tips for creating an effective homepage.