Automation

If your agency wants to improve client retention and acquisition, marketing is a must. Here are three impactful ways automation can be integrated into your marketing processes.

While hacks and scams are among the more eye-catching ways that the increased use of artificial intelligence (AI) can expose businesses, awareness of AI performance failure risks is beginning to make an impact.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

In the last decade, the concept of social media automation has emerged as a game-changer in enhancing online presence and maximizing reach.

By embracing InsurTech, smaller agencies can keep pace with the evolving insurance landscape and gain a competitive edge.

Email automation can help your agency reach the right audience at the right time with relevant content, contributing to new business and long-term customer satisfaction.

Technology is reshaping insurance sales and client management, providing new opportunities for success for insurance professionals.

For agents, roadside assistance policies offered by carriers present an opportunity to deliver a superior level of service and support to auto clients.