Artificial Intelligence

“It’s all about embracing artificial intelligence (AI),” says young agent Audriana Misic. “Not to replace people but to make what we do more efficient and effective.”

“It’s on us to understand what opportunities technology provides our industry to be more efficient and grow at a faster rate than generations before us,” says young agent Ryder Roberts.

Running your agency is a lot like being the coach of a sports team. It’s about strategically selecting the right tools and teammates to position your agency for success.

From the long-lasting impact of the pandemic to the turmoil of the hard market, personal lines consumer preferences are shifting. Here’s how independent agents can keep up.

When Michelle O’Connor and her husband started their insurance agency 25 years ago, they knew from the very beginning that joining the Independent Insurance Agents of North Carolina was a must.

Artificial intelligence (AI) is transforming how independent agents operate, freeing agents to focus on having meaningful client conversations and providing strategic advice.

Understanding artificial intelligence (AI) is more than keeping up with a trend, it’s about comprehending its possibilities and limitations.

By integrating generative AI and working with insurers and managing general agents (MGAs), agents can provide more tailored coverage options, accurate pricing, and faster quoting and binding for their policyholders.

The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.