Branding Begins in the Culture From Within Your Own Four Walls
Everyone gets jazzed about customer branding. But it really begins with the brand inside your four walls: your culture.

Everyone gets jazzed about customer branding. But it really begins with the brand inside your four walls: your culture.
As wildfires, tornadoes and floods continue to disrupt the lives of millions across the U.S., our industry must face a hard truth: The current insurance purchasing journey often fails both consumers and the agents trying to serve them.
With restrictions on new business, carriers pulling out of the market, agency commissions taking cuts and underwriting giving the word “difficult” a whole new meaning, it’s no wonder coastal agencies have felt the impact of the last few years.
Fribourg’s experience working in a cybersecurity distributor startup firm led to the creation of BlueZone Cyber Solutions, which combines expertise in both insurance and cybersecurity.
The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.
Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.
The panel emphasize the need for clear expectations and deadlines to maintain effective communication with underwriters in a digital working environment.
The latest episode of a special Agency Nation Radio bonus podcast series discusses the importance of agency-carrier relationships during the hard market.
Client communication, retention, technology and team morale are among agents’ top priorities in adapting to the hard market.
In this bonus episode of Agency Nation Radio, Avery Moore, Brock Elliott, and Lisa Lemanski discuss how to maintain a positive culture during the hard market.