Be Seen as AI Changes the Way Consumers Search for Insurance
Consumers are increasingly turning to artificial intelligence (AI) to search for answers to insurance questions and find independent insurance agencies.
Issue Highlights – November 2026
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Articles in this issue.
Is Your Website Increasing Your E&O Exposure?
While agencies carefully review policy language, coverage recommendations and client communications, many give far less attention to the content residing on their own websites.
5 Ways to Educate Customers and Increase Your Bottom Line
No business owner can reasonably expect their existing customers to do more business with them if they don’t understand the full scope of products and services they offer.
How Local Imagery Can Elevate Your Marketing
For independent agents, local, authentic imagery is one of the few marketing advantages captive carriers and national insurers can’t copy
Declaration of Independents: James Jenkins
Three years into owning a captive insurance agency, James Jenkins knew he wanted to go the independent agency route. In April 2019, he launched RiskWell, a technology-forward agency.
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