Setting a New Standard for Women in Insurance with Marissa Winkelman

• March 11, 2026

On this episode of Agency Nation Radio, we meet Marissa Winkelman, managing partner of Webb + Winkelman in Grove, Oklahoma. 

Winkelman entered the insurance industry in 2012 as a receptionist at Webb Insurance and quickly realized the role wasn’t the right fit. After transitioning to a back-office position, she focused on learning the business and working her way up.  

By 2023, Winkelman became a managing partner of the rebranded Webb + Winkelman Insurance Company, aiming to build a culture where women can thrive. Two years later, she earned the Outstanding Female Agency Principal honor in the Liberty Mutual 2025 Agent for the Future Awards. 

“I’m hoping to change the standard for working moms in our industry,” Winkelman says. “That’s really the goal in an industry that used to be so male-led and male-centered.” 

Throughout the episode, Winkelman discusses her agency’s maternity program, what they have planned for Women’s History Month and how they give back to their community. 

Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success and failure—stories that helped make them the professionals they are today. From Main Street USA to the pages of Independent Agent magazine—we’ve got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit iamagazine.com/podcasts.   

Winkelman was also featured in the March issue of Independent Agent. Check out her interview or read the full issue online.  

This episode is sponsored by IMCA. Join IMCA this June in Savannah, Georgia, for the Annual Ignite Conference, where the insurance marketing and communications community comes together for content rich, forward-thinking conversations and meaningful networking. Register now and learn more at imcanet.com.