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Independent Agent Magazine

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August 2022https://www.iamagazine.com/magazine/issues/2022/august-2022August 20228/1/2022 4:40:00 AMCover2022Volume: 119, Issue: 8

 

 

How to Connect with Diverse Communities and Win Their Businesshttps://www.iamagazine.com/magazine/issues/2022/august/how-to-connect-with-diverse-communities-and-win-their-businessHow to Connect with Diverse Communities and Win Their BusinessIt’s increasingly likely that your next prospect won’t look like you. If you don't take steps to change alongside your community, you could be missing out on new business.8/1/2022 4:30:00 AMDiversity & InclusionAugustAnneMarie McPherson Spears
The Right Mix: How Diversifying Your Book Leads to Long-Term Survivalhttps://www.iamagazine.com/magazine/issues/2022/august/the-right-mix-how-diversifying-your-book-leads-to-long-term-survivalThe Right Mix: How Diversifying Your Book Leads to Long-Term SurvivalMany may think product diversification is optional, but it can be key to long-term survival and profitability. Here’s how agencies can diversify their commercial lines book.8/1/2022 4:25:00 AMCommercial LinesAugustTony Caldwell
12 Things You Need to Understand Before Selling or Merging Your Agencyhttps://www.iamagazine.com/magazine/issues/2022/august/12-things-you-need-to-understand-before-selling-or-merging-your-agency12 Things You Need to Understand Before Selling or Merging Your Agency​Think for a minute. How many things do you only get to do once in life? Now, think about your exit from your insurance agency.8/1/2022 4:20:00 AMPerpetuation & ValuationAugustDoug Levi
Using Social Media to Better Connect with Hispanic Customershttps://www.iamagazine.com/magazine/issues/2022/august/using-social-media-to-better-connect-with-hispanic-customersUsing Social Media to Better Connect with Hispanic CustomersHispanic consumers are an audience that the insurance industry should be focusing on. Here are three best practices for building your social media strategy​ to connect with this influential consumer group.8/1/2022 4:15:00 AMSales & MarketingDiversity & InclusionAugustLory Burgos
How Vulnerability Reinforces Client Relationshipshttps://www.iamagazine.com/magazine/issues/2022/august/how-vulnerability-reinforces-client-relationshipsHow Vulnerability Reinforces Client RelationshipsTo create the kind of relationship with a client that will make them want to keep coming back, it's crucial to show them your humanity and—most importantly— your vulnerability.8/1/2022 4:10:00 AMSales & MarketingAugustJanice Sierra
Understanding Biases in Insurance Distribution to Overcome Themhttps://www.iamagazine.com/magazine/issues/2022/august/understanding-biases-in-insurance-distribution-to-overcome-themUnderstanding Biases in Insurance Distribution to Overcome ThemAcross the independent insurance agency channel, agents, carriers and InsurTechs each have an opinion about how everyone else is embracing change and adopting technology.8/1/2022 4:05:00 AMTechnologyTechnologyAugustChris Cline
Declaration of Independents: Tiago Pradohttps://www.iamagazine.com/magazine/issues/2022/august/declaration-of-independents-tiago-pradoDeclaration of Independents: Tiago PradoWhen Tiago Prado, co-founder and chief visionary officer of Best Rate Zone in Framingham, Massachusetts, realized the language challenge he overcame while emigrating to the U.S. was his biggest strength, it changed the game. “Being Latino wasn’t my weakness—it was actually my superpower,” he says.8/1/2022 4:00:00 AMDiversity & InclusionAugustWill Jones