Viewpoints

Lucas Hendricks, CEO of Lift Local, has over 13 years of digital marketing experience, nine of which have been spent marketing for insurance agencies.

“I anticipate continued increases in professional liability premiums, particularly for higher-risk placements like physicians, surgeons and wound care professionals,” says independent agent Andy Clark. “These roles have become increasingly difficult to insure affordably.”

“Most insurance companies consider general liability the cornerstone line of business for an account,” says independent agent Brad Berrong. “Normally, if a company does not consider this type of exposure, it will not accept other lines of insurance for that account.”

“The real estate insurance market is going through significant changes,” says independent agent Stephen Turnbull. “Rising construction costs and inflation have made it more expensive to rebuild properties, leading to higher replacement cost values and increased premiums.”

“It’s all about embracing artificial intelligence (AI),” says young agent Audriana Misic. “Not to replace people but to make what we do more efficient and effective.”

“We need to encourage other young professionals to get into the industry and understand that it has a lot of opportunities,” says young agent Lucas Anderson. “I had the privilege of being born into it, there are a lot of people who fall backwards into it, but we need to turn it into an industry…

“My favorite part about being an agent is empowering people and letting them know that they don’t have to do this alone,” says young agent Kendra Garrett. “That empowers me when I know I’ve positively affected somebody’s life, especially when it comes to their finances.”

“Spanish is my first language,” says young agent Deuel Romero. “I got into the industry when I saw a huge opportunity with the underserved demographic of the Hispanic business owner community.”

“It takes a lot of work to do this job,” says young agent Yuliya Karpov. “This profession provides an opportunity to find harmony, to learn about yourself and what you need, then reflect and adjust accordingly.”

“It’s on us to understand what opportunities technology provides our industry to be more efficient and grow at a faster rate than generations before us,” says young agent Ryder Roberts.