Trusted Choice

Here are five questions to help agencies generate referrals and achieve organic growth through a consistent pipeline of new prospects.

Using and understanding the net promoter score (NPS) metric can help you take a proactive approach to account management.

It can be difficult for smaller insurance agencies to compete when looking for new leads and potential customers—here’s how Google Ads can help.

With its vast user base and powerful features, LinkedIn offers unparalleled opportunities to connect, engage and thrive.

In a challenging market environment, here are eight ways you can prove your value to your clients and come out the other side better than ever.

If you want to improve your local listings and ensure consumers in your area choose your business over other local insurance agents or companies, then you must start prioritizing local SEO.

Drago, marketing manager at The Penn Mutual Life Insurance Company, spoke with Independent Agent magazine about how agents can best use marketing resources to strengthen their businesses.

Here are four ways for insurance agents to get themselves in front of potential customers on a local level.

Text messaging is a quick, direct and often underutilized way to contact potential clients. But what’s the most effective way to do this?