Big ‘I’ Expands Trusted Choice® Hard Market Toolkit
The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.

The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.
If your customers are happy with your agency, why aren’t they referring more people?
Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.
Ashley Stafford, insurance advisor at Williams Insurance Agency in Rehoboth Beach, Delaware, always strives to “turn challenges into opportunities and prioritize exceptional customer service,” she says.
In the last decade, the concept of social media automation has emerged as a game-changer in enhancing online presence and maximizing reach.
People constantly check their devices for notifications, and there are only a handful of moments in the day when most people aren’t within reach of their phones.
From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.
This bonus Agency Nation Radio episode focuses on market conditions, weather events and other incidents that have led to an increased focus on risk management.
You can’t shine a sneaker. Improving what you sell is better than improving how you talk about what you sell.
The toolkit provides resources for mastering AI prompts, using AI for search engine optimization (SEO), auditing an AI chatbot, ethics and best practices, and more.