Trusted Choice

Fribourg’s experience working in a cybersecurity distributor startup firm led to the creation of BlueZone Cyber Solutions, which combines expertise in both insurance and cybersecurity.

By Mia McGowan ​For many insurance customers, the first encounter they have with your agency is through your website. This initial impression sets the tone for your relationship with potential clients. A strong, easy-to-navigate website not only highlights the professionalism of your agency but can also help build trust. By focusing on user-friendly navigation, you can increase…

The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

How do you share who you are and what your business stands for? It comes down to purpose.

Paul Baccaro is the co-founder and CEO of Social Jazz. He is a lifelong tech junkie and spent the past 20-plus years building online products and taking them to market.

By Daniel Smith ​Newspaper ads. The Yellow Pages. Billboards. TV commercials. Magazine ads. If you’ve ever watched the show “Mad Men,” you may have some nostalgia for the Golden Age of advertising. In the 1960s, ad copy and television were the kings of marketing. In 1967, AT&T introduced the 1-800 number and phone call marketing…

This 150-year-old marketing channel can be a real game-changer for your firm.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.