If you’re still relying solely on Google for your agency’s search visibility, you might want to rethink your strategy. Social media is quickly becoming the new search engine for the next generation.
Your website is more than a page on the internet—it’s your digital front door and the first impression many prospective clients have of your business.
Social media is a great opportunity for agents to meet customers where they are. Here are three ways agents can use social media to promote their agency.
Setting up business accounts and maintaining a consistent presence on various platforms can significantly boost your online visibility and engagement.
Your agency’s marketing channels should build off one another for greater messaging impact and more successful lead nurturing.
Consumers believe phone calls are important for communicating with businesses, but fear of fraud prevents many from answering calls, according to a TransUnion study.
A top marketing challenge today is finding new and innovative ways to stop the scroll, connect authentically and break through clutter to build trust and create tangible value.
Independent agents can transform how customers perceive value in insurance, guiding them through a challenging and evolving market.
Fribourg’s experience working in a cybersecurity distributor startup firm led to the creation of BlueZone Cyber Solutions, which combines expertise in both insurance and cybersecurity.
By Mia McGowan For many insurance customers, the first encounter they have with your agency is through your website. This initial impression sets the tone for your relationship with potential clients. A strong, easy-to-navigate website not only highlights the professionalism of your agency but can also help build trust. By focusing on user-friendly navigation, you can increase…
