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If you want your agency to be a success, making customer acquisition your top priority is a mistake. Customer retention is a far more profitable priority.

These mistakes could be limiting your ability to build healthier relationships, sell more and coach better.

Here are some ideas that will put you on the right track toward improving your customers’ experience during the sale, as well as a few ways to maintain a relationship once they’re officially clients.

Here are three principles that can help your marketing and sales departments achieve better synergy.

A high customer churn rate is bad for business. Here are three ways to make your clients stickier.

Sales is a form of communication—and the foundation of successful communication is listening.

Your online impression has a big influence on what type of experience a prospect believes they’ll get from your business—which means it plays a huge role in how likely they are to contact you to learn more.

When things aren’t going well, salespeople often give in to a quick and easy sale to get through a dry spell. Here’s why that’s a bad idea.

In insurance, acquiring a new customer can be much more expensive than retaining one. If your agency suffers from a high customer churn rate, that means your profits will be eaten up by the cost of replacing them.

To kick off the New Year right, here are five outside-the-box ways to retain insurance clients.