Trusted Choice

Without access to the right decision-maker, agents find themselves engaged with representatives who don’t have the authority to facilitate change or make purchasing decisions.

How do you get your agency high up on that search engine results page? One important component is backlinks.

Here are the three different selling approaches—and why only one is effective.

Finding a niche market helps agents go from “one of many” to one of the few.

Sales velocity may be one of the most important indications of an agency’s ability to succeed and perpetuate over the long term.

Stop spending time on low-probability opportunities and instead focus on prospects who are a right fit. Here are three ways to make sure you aren’t wasting your time on a prospect.

Trigger-event marketing leverages events as a source of content for reaching prospects and clients.

Here are four ways Voice over Internet Protocol (VoIP) phone systems can transform your agency’s communications.

Challenge yourself to become a better producer. Here’s part two of a list of 22 ways to make 2022 your most successful year yet.

To create marketing content that effectively tells the story and value of your independent insurance agency, you need a solid architecture. Think of it like a house.