williamjones

Fribourg’s experience working in a cybersecurity distributor startup firm led to the creation of BlueZone Cyber Solutions, which combines expertise in both insurance and cybersecurity.

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

How do you share who you are and what your business stands for? It comes down to purpose.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

On this episode of Agency Nation Radio, Joseph Cox, director of marketing at Trusted Choice®, hosts a conversation with two independent insurance agents about practical tips to elevate an agency’s social media game.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

People constantly check their devices for notifications, and there are only a handful of moments in the day when most people aren’t within reach of their phones.

This bonus Agency Nation Radio episode focuses on market conditions, weather events and other incidents that have led to an increased focus on risk management.

You can’t shine a sneaker. Improving what you sell is better than improving how you talk about what you sell.

The panel emphasize the need for clear expectations and deadlines to maintain effective communication with underwriters in a digital working environment.