annemariemcpherson

Climbing from good to great starts with an unshakable belief in yourself and a non-negotiable commitment to elevating your results.

From generating a digital business card to providing automated directions to a location through Waze or Google Maps, QR codes can be used in so many ways, which means the opportunities for independent agents are growing.

Here are five questions to help agencies generate referrals and achieve organic growth through a consistent pipeline of new prospects.

Using and understanding the net promoter score (NPS) metric can help you take a proactive approach to account management.

It can be difficult for smaller insurance agencies to compete when looking for new leads and potential customers—here’s how Google Ads can help.

With its vast user base and powerful features, LinkedIn offers unparalleled opportunities to connect, engage and thrive.

If you want to improve your local listings and ensure consumers in your area choose your business over other local insurance agents or companies, then you must start prioritizing local SEO.

Drago, marketing manager at The Penn Mutual Life Insurance Company, spoke with Independent Agent magazine about how agents can best use marketing resources to strengthen their businesses.

Here are four ways for insurance agents to get themselves in front of potential customers on a local level.

From the vast quantities of actuarial data to the minute details of client data, there’s no escaping the truth that we’re surrounded by data and only creating more of it every day.