Technology and Tools

Artificial intelligence (AI) is not removing agents from the equation. It’s reshaping how customers approach insurance, how work gets done and where agents create the most value.

Without a framework to guide decision-making, escalation and accountability, even the most promising AI initiatives risk stalling—or worse, creating hidden exposure.

Here are three practical ways agents can use AI for promotion without feeling overwhelmed or losing control.

On this episode of Agency Nation Radio, Will Jones, editor-in-chief of Independent Agent magazine, interviews Luke Bills, president of independent agent distribution at Liberty Mutual. 

On this episode of Agency Nation Radio, Kasey Connors, executive director of the Big “I” Agents Council for Technology (ACT), dives into one of the most important themes from the 2026 Tech Trends Report: digital relevance in an artificial intelligence (AI)-driven world. 

Building an independent insurance agency requires not just tenacity and carrier contacts, but the mindset that you’re steadfastly committed to the journey.

Relationships will always remain the heart of the insurance business. But in today’s environment, the agencies that combine strong relationships with operational efficiency will be the ones best positioned to grow.

As organizations move beyond experimentation, AI is beginning to reshape the underlying workflows that power insurance operations. The shift is less about adding another tool to the stack and more about fundamentally rewiring how work gets done across the industry.

The vast majority of law firm professional liability policies do not have express AI exclusions. This is particularly important as law firms increasingly rely on AI applications.