3 Strategies to Win Customer Trust in a Hard Market
Independent agents can transform how customers perceive value in insurance, guiding them through a challenging and evolving market.
Client Retention
3 Ways to Rebuild Customer Experiences
The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.
Big ‘I’ Expands Trusted Choice® Hard Market Toolkit
The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.
AN Radio: Putting Service in the Spotlight with Ashley Stafford
Ashley Stafford, insurance advisor at Williams Insurance Agency in Rehoboth Beach, Delaware, always strives to “turn challenges into opportunities and prioritize exceptional customer service,” she says.
Young Agents Take On the Hard Market: Marketing and Communication Tactics
In the latest installment of a special bonus podcast series from the Big “I” national Young Agents Committee (YAC) and Trusted Choice®, a panel focuses on marketing strategies in today’s marketplace.
3 Ways Roadside Assistance Maximizes Agent Success
For agents, roadside assistance policies offered by carriers present an opportunity to deliver a superior level of service and support to auto clients.
Trusted Choice Survey: How Agents Are Adapting to the Hard Market
Client communication, retention, technology and team morale are among agents’ top priorities in adapting to the hard market.
8 Ways to Use QR Codes in Marketing and Customer Experience
From generating a digital business card to providing automated directions to a location through Waze or Google Maps, QR codes can be used in so many ways, which means the opportunities for independent agents are growing.
How to Turn Agency Critics into Agency Advocates
Using and understanding the net promoter score (NPS) metric can help you take a proactive approach to account management.
Take It from Grandma: Send a Card and Watch Your Agency Grow
How handwritten cards can increase your agency’s retention rates.
