Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.
By embracing InsurTech, smaller agencies can keep pace with the evolving insurance landscape and gain a competitive edge.
The insurance industry is no stranger to outdated technology. But do you know how much it can cost your independent insurance agency?
On this episode of Agency Nation, Dana Dattola, principal of Weaver & Associates, shares how she implemented diverse work and marketing strategies at her family agency, which provided a platform for the business to adapt to the pandemic.
