ChatGPT and Insurify Launch Auto Insurance Comparison App

• By: Will Jones
• February 11, 2026

Earlier this week, Insurify, an online insurance comparison platform, released a ChatGPT app that allows users to browse, research and compare auto insurance directly through the artificial intelligence (AI) platform’s new app library.

According to Insurify, the app is the first insurance app in ChatGPT’s library, sparking tumult among insurance broker share prices as fears of potential disruption were raised.

The ChatGPT app library is a collection of tools and third-party integrations available within the ChatGPT app. The Insurify app is a digital insurance comparison tool that lets consumers shop for and compare insurance quotes in one place.

Within ChatGPT, users can access the Insurify app to view tailored rate estimates based on their driver profile, including factors such as location, vehicle, age, credit, driving history and coverage needs. It allows shoppers to compare options from top insurance companies in their area side by side, view key information about each insurer, and weigh trade-offs across price, customer service, coverage options, discounts, policy transparency, and overall value.

When consumers are ready to purchase, they can continue the shopping experience on Insurify—a digital insurance agent licensed in all 50 states and Washington, D.C.—to finalize coverage and buy the policy.

“Shopping for car insurance has traditionally been time-consuming, confusing, and frustrating for many drivers,” said Snejina Zacharia, founder and CEO of Insurify, in a statement. “With our new ChatGPT app, we’re redefining the insurance shopping experience by making it feel as simple as having a conversation. Drivers can ask questions in plain language, explore personalized quotes, and review real customer feedback, all in one place.”

“People are increasingly turning to AI to help them make everyday decisions,” Zacharia added. “We see this as a natural next step in our mission to make insurance shopping easier, more transparent, and more personalized.”

Shares of U.S. insurance brokers tumbled on Monday after Insurify made the announcement, highlighting concerns that this could create substantial disruption across the industry Willis Towers Watson PLC was the worst performer in the group, closing 12% lower and suffering its worst trading session since November 2008. Arthur J Gallagher & Co. followed with a 9.9% decline and Aon PLC fell 9.3%.

“The insurance broker stocks are getting hammered,” Bloomberg Intelligence’s insurance analyst Matthew Palazola said earlier this week, noting “there could be concerns about the new Insurify tool.”

The rise of AI is reshaping nearly every industry, from finance and healthcare to retail and transportation. Tools like Insurify’s ChatGPT app illustrate how AI can streamline certain tasks and purchasing journeys that once required significant time and expertise, posing a significant disruption to the status quo.

Over the years, the insurance broker and independent agent community has weathered numerous so-called disruptions—from direct-to-consumer platforms and online quote aggregators.

While each new threat has made headlines, none has fundamentally undermined the independent agency system. Instead, brokers and agents continue to thrive by leveraging personal relationships and local expertise that technology has not yet replaced. In recent years, the proportion of U.S. personal lines insurance written by independent agents has grown, according to the Big “I” Agency Universe Study.

Will Jones is IA editor in chief.